Marketing Manager

Posted 4 weeks ago

Marketing Manager

Cocoblu is looking for Performance Marketing Manager for Bangalore location. Professionals experienced in digital and performance marketing including paid search, paid display, SEO, content and paid social with sharp analytical skills, ability to develop mechanisms for success and the ability to build relationships with external and internal stakeholders to drive initiatives that require cross functional inputs.

About Cocoblu:

We exist to help brands soar online.

With the whole world going online, it’s never been more critical to get any business’ e-commerce plan right. We have expertise in helping brands navigate complex categories and crowded marketplaces and come out on top.
We’ve spent years delivering success and customer delight online for hundreds of brands.

With years of experience, cutting-edge technology, streamlined processes, a robust infrastructure, and a dedicated team, we’re ready to welcome you to join us in shaping the future of online excellence.

Join the Cococrew and be a part of our success story!”

The ingredients for this role:

A Marketing Manager at Cocoblu will focus on enhancing the online presence of our brands via thought through & robust performance marketing strategies. Your scope will include handling performance marketing management for Softline Private Brand (SPB) and newly launched in-house labels selling via Cocoblu. During the course of the role, you will be given responsibilities to own large scale & complex projects which will exert a considerable impact on customer experience and our business.

Your day-today tasks will include:

Marketplace advertisements

  • Ownership of conceptualizing, executing, and optimizing advertising campaigns.
  • Aligning ad spends with business goals, seasonal trends, and optimizing spending based on performance.
  • Coordinating with CM/VMs and external partners for specific initiatives such as new product launches and driving product visibility.
  • Regularly tracking and sharing campaign performance with the team.
  • Daily monitoring of balance, spending, sales, and ACOS at a brand level, with course correction if necessary.
  • Serving as a single point of contact for liaison with agency partners for daily operations and execution.

Ads Performance Reporting –

  • Leveraging data to improve efficiency and providing business insights on performance.
  • Tracking performance through a consolidated scorecard using key metrics such as CTR, CVR CPC, ROAS, ACOS etc

Ads Performance Reporting

  • Leveraging data to improve efficiency and provide business insights on performance.
  • Tracking performance through a consolidated scorecard using key metrics such as CTR, CVR CPC, ROAS, ACOS etc.

Off Market Place Advertisements

  • Driving ads on platforms outside of Amazon, including Google, Meta, external app properties etc.
  • Drive new initiatives across other channels and partners to help grow the brands.
  • Drive new initiatives across other channels and partners to help grow the brands.

Knowledge you need

  • Experience in digital and performance marketing including paid search, paid display, SEO, content and paid social

Innovate-

  • Invent and drive continuous process improvement and automation across our systems to allow us to scale a fast-growing business.

What will help you succeed in the role:

Knowledge you need:

  • Experience in digital and performance marketing including paid search, paid display, SEO, content and paid social.

Required Skills:

  • Sharp analytical skills
  • Ability to develop mechanisms for success
  • Ability to build relationships with external and internal stakeholders to drive initiatives that require cross functional inputs

Education & Work Experience:

  • Full-Time MBA with 4+ years of experience.
  • • Minimum of at least 1 year in brand marketing/product management within E-commerce/FMCG/retail/D2CLaunched new brands on platforms.
  • Minimum 4 years of experience with at least 1 year in brand marketing/product management within E-commerce/FMCG/retail/D2CLaunched new brands on platforms.
  • Ideal candidate worked in Ecommerce/Retail/FMCG background.

Abilities that will help you shine:

  • To walk in our customers shoes and grow our vendor partners business by anticipating their unexpressed needs
  • To anticipate roadblocks and seek out solutions before they occur
  • To keep experimenting and running pilot programs to evaluate what works best
  • To make decisions based on data combined with judgement and intuition
  • To strive for continuous improvement 
  • To be action oriented 
  • To be vocally self critical in order to arrive at better solutions.

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